What this IS about
Obligations are being made all over world to save guard the planet and its content, these commitments have mostly incited by the Sustainable Development Goals. Sustainability in the past showed up faintly as CSR, a nice to have, has now moved to a need to implement due to the critical state of our planet. From Government, NGO’s, to public and private institutions, as well as public and private corporations across fashion, CPG, tech, FMCG, health, energy, entertainment, automotive, none is exempt from the fight.
These commitments are only being made to create value propositions that boost their bottom line and their brand image, rarely for the good of people and the planet. They seldom set social goals to defend humanity, recognising and protecting each race or gender, and shielding all earth’s cultures. With their measly targets to preserve and restore earth’s natural resources or investments in innovation towards solutions for real impact, overtaken by their need to communicate every little milestone.
For too long the conversation has been one-sided, with the constant barrage of greenwashing, culture appropriation and social hijacking, lining the pockets of the 1%. With Echiché we get to hear from the other side, what a diverse younger generation feel about these commitments being made and actions thereafter.
WHAT WE DO
Sustainability is basically defined as meeting our own needs without compromising the ability of future generations to meet their own; this is where Echiché comes in. Echiché in the native Ibo language of Nigeria in Africa means ‘to reflect’, with serious thought or consideration, an image as seen in a mirror.
This platform aims to reflect the thoughts of the younger generation on the execution of these commitments being made by institutions, industries, from entertainment, to fashion, beauty, consumer packaged goods, tech, finance, healthcare, automotive, to government and non-government organisations. Are they meeting the needs of the present without compromising their future and is that still enough?
We will speak our minds, reflecting on those that do it well and call out those that are falling short in hopes of inciting real actions towards safeguarding people and planet. Our goal is to become a movement, a community known for driving conversation on sustainability, raising consciousness on social, environmental, economic, and cultural issues. Through the lenses of what’s sensible, and culturally relevant, challenging what is socially acceptable.
Join our movement, the #echichémovement
OUR COMMITMENTS
Every content we put out touches on all the Sustainable Development goals and more, and as a platform we aim to deliver on Goals 3, 4, 5, 8, 9, 10, 11 and 12. Echiché’s editorial mission and media model could directly contribute to delivering the listed UN Sustainable Development Goals (SDGs) — not by acting as a traditional NGO or business, but by shaping awareness, accountability, and action across audiences, industries, and generations.
OUR TEAM
Nnenna Hemeson
Founder & Chief Editor
Nnenna is a marketing and sustainability expert across fashion, FMCG, CPG, tech and renewable energy industry with a wealth of experience working with global businesses, SMEs, government and non-government organizations to deliver brand equity, environmental and social impact. Certified in circular economy and sustainable businesses from Cambridge Institute of Sustainability Leadership, Sustainability Marketing from the British School of Fashion and Strategic Marketing from Harvard Business School. She comes with over sixteen years’ experience in marketing & communications strategy, brand development and innovation. As Founder & Chief Editor of Echiché, she sheds ligth on topics that impact people and planet, curating young minds in doing the same, holding brands, corporates, governement and non-government institutions accountable for their commitments and actions.
Mirabelle Ifunanya Uche
Contributing Writer
Mirabelle is a fashion designer and ardent sustainability advocate, with a wealth of experience in the dynamic landscape of the fashion industry. with a keen understanding of global brands and their intricate sustainability objectives across environmental, social, and ethical dimensions. She offers a comprehensive perspective shaped by years of hands-on involvement.
Armed with a master’s degree in fashion and lifestyle marketing (GCU London), my overarching goal is to empower emerging entrepreneurs and individuals committed to sustainable practices. Through her contributions, she aims to impact insights derived from practical experience and academic study, steering the discourse towards innovative solutions and impactful strategies that transcend the conventional boundaries of fashion.
Winston Sylvans
Contributing Writer
Winston wears multiple hats as a writer, product manager, and experimental filmmaker. His creative endeavors span the realms of fiction and non-fiction, delving into topics like art, culture, and interpersonal relationships. Beyond the written word and the cinematic lens, Winston finds solace in the world of books, enjoys the immersive experience of films, and rejuvenates through hiking adventures.
Kate Odutola
Contributing Writer
Kate Odutola is a multifaceted creative with experience in creating digital experiences and leading cross-functional teams in strategy, content, analytics, design and product development.
She is a recipient of multiple honours and awards for her work, such as the Scottish Design Awards 2021, Heineken TalentLab, Lagos Fashion Week, Fashion MA Scholarship, British Council International Fashion Showcase, Graduate Fashion Week (Earls Court, London).
Kate is passionate about using her creative expression and skills to make a positive difference in the world and to inspire and empower others to do the same.
Molly Parkinson
Digital & Content Creator
Molly brings 7 years of social media expertise to the Echiché platform, having navigated the world of fashion, lifestyle, and sustainability in her career. She began her media career in video editing, after graduating from the University of Cape Town with a degree in Film & Media. Since then, she has honed her skills to bring content to life with the creation of video and graphic content.
Working with Echiché as the social content creator aligns with her commitment to sharing impactful narratives online.
Eve Muyanja
Contributing Writer
Eve Muyanja is a writer from Kampala, Uganda. She writes fiction and non fiction stories centered around themes of equality, feminism, sustainability, climate change, and mental health.
Become an Echiché Writer
Getting your work published
If you are a young individual who is passionate about sustainability, with something to say on social, environmental, economic, and cultural issues that impact people and the planet, why not write something about it with Echiché.
Not only, could you get your work published, but you would get paid for it as well. To be considered a contributing writer on Echiché, fill out this form here and we will get back to you.